Dan Brown - The Lost Symbol: An exclusive Bookseller Crow promotion! July 31, 2009 Pre-order a copy of The Lost Symbol for a friend today and receive a FREE sheet of wrapping paper.
Love it!
Posted by: Stephen Shieber | July 31, 2009 at 06:40 PM
Man, how are you going to make any money on the deal? That sheet of free wrap must be costing you, what, about 70p, 80p - it's madness...
We're thinking of giving away some free hot air generated by all the marketing...
Posted by: Mark Thornton | August 01, 2009 at 08:32 AM
I like the paper! Do they do one saying I PAID FULL PRICE, YOU KNOW, IT'S NOT FROM AMAZON.......?
Posted by: lucyfishwife | August 03, 2009 at 03:16 PM
Mark it was either that or raffle one of the children - you could do balloons!
Posted by: JonathanM | August 04, 2009 at 08:24 PM
Lucy that's a shit hot idea. Fairtrade wrapping paper. Suggest it to the BA - there will be a two year focus group and then they will come back with a new slogan: I WAS PISSED WHEN I BOUGHT THIS, or have I miss-understood bookaholism?
Posted by: JonathanM | August 04, 2009 at 08:28 PM
This post has been published on the Popbitch newsletter:
Brilliant promotion from a book store
for the new Dan Brown book:
http://tinyurl.com/nutgvk
Posted by: Ben | August 06, 2009 at 01:16 PM