Now I am sure that there are some of you who have never visited our environs and who believe that we are some sleeping old hillock to the north of Croydon, that our monde is not demi, our bo, not ho and our society more kebab express, than cafe.
Well nothing, my friend, could be further from the truth and as an illustration I give you a perfectly genuine list of some of the people who visited the shop one afternoon, oh, about two weeks ago.
My friend Peter whose last book is currently being developed for both film and stage and who can lay claim to having been the friend and confident of some of the greatest names from the last 50 years of stage and screen.
A Hollywood actress and her Hollywood boyfriend. Some unfeasible hooters and a major thong problem - clearly they don't teach you how to dress at tits and bum school, but then why should they? Nevertheless, they did by a copy of Perfume.
(Confession, I had no idea who she, or indeed he, was, until I Googled the real name on her Gold Card after they had left.)
A very well known stand-up comedian (not Mark Steel).
Mark Steel's son, briefly, crouching as though on some sort of commando mission.
A nut-case in a pork-pie hat.
Another famous stand-up (not Mark Steel), who I embarrassed myself by not knowing that he appears on just the biggest programme in America.
- And this in a bookshop where once upon a time Charlie Drake was a customer.
A woman looking to buy a stapler and some confetti.
A prime time BBC1 television presenter.
Mark Thomas's mum.
And then, a woman looking for a copy of Eleven Minutes by Paolo Coelho, who by her nature and manner and the elfin figure of a well developed 12 year old could quite easily have been just as famous as the above, who asked, when I told her we didn't have one (ouch!) - Is there another bookshop on this street?
Yeah right. We may be trying hard, but we ain't quite Montmartre yet dear.
Oh, and lots of civilians.
And Mark Steel.