At the 2011 Bookseller Industry Awards Sainsbury's *scooped* the prize.
Apparently they have been reinvigorating book zones.
At this point you may want to say, whatthefuck?
This on the same day that it is reported that the President of The Booksellers Association is calling for more support for high street bookshops and says, the economics for booksellers simply don't work.
And this, is should be noted, is the same Sainsbury's that has recently been selling the latest Jackie Collins, Goddess of Vengeance, hardback and with an rrp of £14.99 for £5.00 making, I am reliably informed, a loss of over £2.00 a copy.
Fair play then to the customer, who on Saturday afternoon returned from a next door visit to our local Sainsbury's with a picture on his phone of a book he had seen in there. I hope you have this, he said, because I don't want to buy it in a supermarket.
We did. And he bought it.
They may sell a lot of books, but that doesn't make them booksellers.