I organised a reading with Raymond Carver and Richard Ford when both were comparitively little known in the UK. We got a healthy audience, but it wasn't rammed. It was also one of the few bookshop readings in the UK that Carver ever did. Over the years I must have met a thousand people who have told me they were there that day.
Tonight we have a reading with the wonderful Ben Fountain. We have a lot of people coming and it's going to be snug. But you should come too and make it extra snug. We like extra-snug, it goes nicely with a glass of wine and a cupcake.
Alternatively you can be that monkey who I meet in ten years time, who tells me they were present anyway, when in reallity they were at home with a Sainsbury's biriyani watching Peter Kay live at the Manchester Arena.